After raising the price of its Prime package worldwide, Amazon is now considering a low-cost subscription with fewer services, called Amazon Prime Lite. It remains to be seen whether it will be offered in France...
Let's face it, the subscription Amazon Prime offers subscribers many advantages: it makes deliveries "free" and a priority - some products can be delivered the same evening! It also offers access to video-on-demand (Prime Video), 100 million tracks of music to listen to offline (Prime Music), and a selection of digital books (Prime Reading) and video games (Prime Gaming). A sort of all-in-one package! A formula which, however, is becoming increasingly expensive, as evidenced by Significant increase in subscription rates in France in July, especially as the e-commerce giant seems to be adopting a business strategy straight out of satellite and its various bouquets - it has just acquired HBO programming in France via Warner Pass. One solution could be a kind of subscription. low costThis is what Amazon is currently testing in India. This is what Amazon is currently testing in India - a country where poverty is rife and unfortunately on the increase - with Amazon Prime Lite, a subscription available to certain users only. As reported by TechcrunchWith Amazon Prime, it costs 999 rupees a year (just over 11 euros), compared with 1,499 rupees (around 17 euros) for 12 months of standard Amazon Prime.
As Amazon Prime Lite is less expensive, it inevitably offers fewer services. With this offer, subscribers receive the famous free delivery in two days instead of one, and have access to Prime Video, the service of streaming from the e-commerce giant. Note, however, that the latter broadcasts advertising and only offers 480p definition - so you'll have to do without HD, Full HD or 4K HDR. Amazon is a smart cookie, though, because in 2016, when it launched its platform in India, the standard subscription cost just 999 rupees, before increasing to the current price in 2021. This new formula could therefore be a way for the company to win back subscribers lost with the price hike, and to win over new ones. A few weeks ago, the company launched its Prime Gaming service in France.
Amazon seems to be testing other ways of expanding its market and influence. In particular, it has set up a small panel of carefully selected users, Amazon Inspirea kind of social network that wants to make shopping as "entertaining" as TikTok - above all it wants to make the customer dependent and drive him to compulsive buying - and Amazon Shopper Panela service that allows users to be tracked and all their personal data taken in exchange for a few dollars a month - spoiler: we strongly advise against this. Here, the company seems to be looking more to its SVOD rivals, with their low-cost, ad-supported subscriptions. its Essential package at 5.99 euros and Disney+ is about to do the same with its Basic subscription in 2023. It remains to be seen whether Amazon Prime Lite will eventually arrive here, which could prove interesting, especially with the multiplication of SVODs.

Let's face it, the Amazon Prime subscription offers subscribers many advantages: it makes deliveries "free" and a priority - some products can be delivered the same evening! It also offers access to the video-on-demand...
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